Steve and Buford
How does a Wireless company compete in the ever changing world of technology? Steve Schneider, CEO and President of Hilbert Communications does it with a little help from a friend named Buford. Bug Tussel Wireless, a subsidiary of Hilbert Communications, believes in delivering high speed internet options to rural areas providing an even playing field for all internet users despite where they may live. Whether you work from home, your home is downtown or you are manning the family farm, Steve Schneider believes you should stay connected without compromising speed or quality of service.
While building a network to serve rural areas, Mr. Schneider began developing the idea of serving customers in a little different way than a traditional brick and mortar store. He wanted customers to get the same feeling and ongoing service as some of the most successful rural insurance agents. Instead of making the customer come to him, he envisioned him team going directly to the customer. Their time, their space, their dime. He knew in developing the brand that using an icon can be extremely impactful and help put a face to the name Bug Tussel. Enter Buford J. Tussel, the orange bug.
Similar strategy has been used successfully by companies like Kellogs, Jack in the Box and Aflac. “People identify with images and personalities” says Schneider. Bug Tussel Wireless, with the help of a branding agency, created a new and improved Bug Mascot/Icon. Buford will be used to spark interest, make customers smile, attend community events and deliver the corporate vision and mission. Of course, Buford can’t possibly be everywhere at all times which is why Bug Tussel Wireless has hired a Community Marketing Representative in each of the territories along with Independent Account Representatives. Customers can contact Bug Tussel through our Customer Service Center, located in Hilbert and request information. One of the Representatives will come directly to the customer home to discuss options and in some cases the customer can be installed the same day! In launching the new look, feel and Customer Service Strategy, Bug Tussel is also launching a new website later this month. Currently, information can be viewed at www.bugnet.net. The company is gearing up to begin several promotions and opportunities within the local communities one of which is a computer class called Bug Basics. One of the team members is conducting this class at the Brillion Public Library early this month. We are committed to not just providing quality products and services but to make sure our customers understand how to use it. Education is one of our key strengths and can be seen in several of the activities we offer as well as on our new website that is launching. One of the Customer programs Bug Tussel Wireless is rolling out is BTU – Bug Tussel University. Customers can register and attend different events and educational based activities that further expand their Tech IQ. Along with BTU, Bug Tussel is rolling out several other customer beneficial programs. Look for Buford and the team at upcoming community events and parades!
Bug Tussel Wireless currently provides service to residents in Calumet County, Fox Lake, Dyckesville, Lodi and Sauk County. The company is launching service in Waushara County later this month.
This article appeared in the Chilton Times Journal